Promotional cards are something of an American phenomenon. Very few International sets have promotional cards associated with them. Initially, promotional, or promo cards, were created to help card manufacturers advertise upcoming card sets. Promotional cards are given out free to card shops to distribute to their customers (although few shops do anymore), or they are issued in magazines, at conventions, or with other card sets. A promotional card is by definition a card that advertises a particular set of cards. This definition of promotional cards tends to become somewhat distorted however as cards are issued in other types of promotional campaigns unrelated to a card set. Cards are often distributed by companies to help sell their non-card products. These product-related cards will also be listed on this page, but under a separate heading from the true promo cards. Many collectors have begun to consider that their card sets are not complete if they don't also have all the promotional cards as well. For the average collector, finding all of the promotional cards for a set is unlikely, but it can be quite a challenge to try.

This page provides a listing of all known Star Wars promotional cards, and where they could originally be found. I am sure that I am missing many promotional Star Wars cards from this list. Any additional information you can contribute to this page would be very helpful. Cards are listed by set. Please note that CCG/TCG/Miniature promo cards are not included in these lists.

This page is still a bit incomplete, and scans will be made available as I am able. Special thanks to David Pipigras and David Rice for almost all of the information below, and to the many people who requested a special promo cards page.