General Mills - US - Cereal Promotional Cards (1978-1979)


A set of 18 different oversized cards that were issued by the General Mills cereal company in the year following the release of the original Star Wars movie. This set is one of the harder sets to complete for collectors today. One of the reasons the set is difficult to make is that not all cards were as common as all other cards. And like most food-issue premiums, the cards found today are often in less than mint condition.

Many thanks to Andy Dukes for the checklist provided below.

Card Values
  set value: $20
  single: $1-2

Find them on eBay, or trade for them in the Marketplace
Card NumberDescription
1Deep in the Rebel base, our heroes prepare to fight the dreaded Death Star.
2Artoo-Detoo (R2-D2) ... lost on Tatooine as he searched for Obi-Wan Kenobi.
3Obi-Wan Kenobi and Darth Vader ... their Light Sabres drawn, prepare to duel to the death.
4R2-D2 and C-3PO ... aboard the Rebel Starship listening to the Stormtroopers attack.
5Han Solo and Chewbacca ... shooting it out with their laser weapons against the Stormtroopers.
6See-Threepio (C-3PO) shows ... Luke where Artoo-Detoo (R2-D2) may have gone.
7One of the Sandpeople ... about to strike with his gaffi stick.
8Ben Kenobi and Luke ... gazing at Mos Eisley spaceport, where they hope to find a spaceship to take them to Alderaan.
9Luke's X-Wing Fighter ... under attack by one of Lord Vader's deadly TIE Fighters.
10Luke Skywalker ... is about to begin his search for the missing 'droid, R2-D2.
11Han Solo ... heroic spacepirate and pilot battling Imperial Stormtroopers.
12Luke Skywalker ... hero of the revolt against the Empire.
13Princess Leia Organa ... leader of the Rebel Forces, captured by Darth Vader and imprisoned on Death Star.
14A Rebel squadron ... flashing by as they make their attach run on the Death Star.
15Lord Darth Vader ... Dark Lord of the Sith.
16Imperial Stormtroopers ... nearly invunerable soldiers of the Empire, firing a laser weapon.
17The Jawas ... spruce up their robot collection for sale, ignoring R2-D2.
18Princess Leia and C-3PO ... watching progress of the Rebel's battle vs. Death Star.